Nectar

This project was my MFA thesis and explores how Aristotle’s three modes of persuasion (ethos, pathos, and logos) can be applied to contemporary advertising. Through research and case study analysis, it looks at how credibility, emotion, and logic are communicated not just through content, but through motion, pacing, and visual structure.

The research led to a series of three animated ads for a self-created sparkling wine brand rooted in Greek mythology. Each ad focuses on one mode of persuasion and uses a different visual and narrative approach.